Voigt Fitness

Own Your Goals Davina

Client:

Davina Mccall

Users/Customers:

300K +

Services:

Website/App Development

Website:

ownyourgoals.com

The Brief

A partnership between the content powerhouse that is Universal, and marketing giants UPL, the aim was to develop a brand that would encourage and motivate the population to engage with fitness, for the benefits of a healthy lifestyle and habits, spearheaded by Davina McCall. Davina’s fitness story would provide true inspiration to multiple communities.

The Challenge

Working to engage a large proportion of the nation through an online fitness platform, showcasing various styles of training, and recruiting a high calibre of trainer, the challenge was to ensure we could build a community, driven by Davina, assisting them in achieving their own personal fitness goals. It would involve end to end creation and management of the OYG, Davina fitness platform, in conjunction with Universal Studios, including marketing, branding and production.